Description
Providing social media marketing strategy, publishing, and creative for Chick-fil-A restaurants.
Onboarding Evaluation
Meet to discuss goals of operator and potential strategies.
Examples below:
- Grow Spotlight, Drive -Thru, and App during dinner:
- Mobile Order Drive -Thru Giveaways from 5-8pm.
- Coordinate Social Media campaign to promote giveaway
- Grow Catering by 200% of current sales
Monthly Fee Provides
Managing Media Campaigns – Planning and publishing
- Boosted posts through Audience Network available in Facebook Ads Manager
- Ad Budget could be $40-$200/month in addition to monthly contract
- Facebook custom look-a-like audience from Facebook page fans
- A/B Testing Strategy for:
- Audience/Targeting
- Creative/Copy
- Organic posts 3-5 times a week on Facebook page
Twitter (minimal inclusion)
Recommended Spotlight Strategies (but not accessing the platform)
- Using rewards, groups, and email communication
Managing Creative
- Customized Content/Videos for posts (within reason)
- Birthdays, Team Member Tuesdays, Promotions…etc
- Coordinate bi-weekly or monthly for images and info for restaurant posts
Activations
- Scheduling Mobile Order Giveaways according to goals
- Accompanied with operational tips
Recaps and results
- Monthly communication reports with…
- Impressions, App Downloads, Engagement, Link Clicks…etc.